Premium
Craft Rum Handmade in Puerto Rico

Artesano is the product of inspiration, perspiration, hard work and perseverance.

It encloses the story of people that got together to create extraordinary rums in the mountains of Puerto Rico. The name ARTESANO encloses in one word all the craft put into creating incredible liquids, the science, the passion, the details & the effort into one unique bottle.

After a few presentations to investors that got nowhere, we decided as a team to pursue the Crowdfunding path. Connected with a new, upcoming platform and did the first ever equity crowdfunding campaign in Puerto Rico, raising $215,000 from over 370 micro-investors investing anywhere from $100 and up to own a small piece of our pie.
This was our start.
In 2024 we are increasing our production, attacking our Puerto Rico market, creating new rums and pursuing new markets in USA,
Central America and Europe.

#EnjoyTheProcess

Enjoy the process.

  • José Muñoz

    CEO

    Over 24 years in the Marketing and Advertising business. Expert in Puerto Rico’s alcoholic beverage business, having worked with both, top local and international companies in the alcoholic beverage business.

    THE STORY: Teenage athlete. Rebel without a cause. Creative. Eternal optimist. Being a husband and a father of two, working a full-time job, while working long hours as an advertising creative, and later as a marketing executive, Jose attempted many times to create a successful businesses, without achieving success. Jose decided to drop all other business ideas and focus on pursuing ARTESANO. While Javier was working as a consultant around the world, they exchanged ideas about what ARTESANO should be for many years, creating a business plan, financial projections and investor decks that were revised at least 20 times in over 4 years. We needed a Distillery or there would be no ARTESANO. Jose remembered an old co-worker related to a Pitorro (Puerto Rican moonshine) distillery and pursued a contact called Luis José Cruz. The rest is history.

  • Javier Herrera

    RUM MAESTRO

    One of the most influential experts in the international rum business. Developer for new rum brands and distilleries. Director for the most prestigious rum festival in Europe, “Congreso Internacional del Ron” in Madrid, then Miami, USA and now Puerto Rico.

    THE STORY: Being from Madrid, he developed as a wine & rum enthusiast. Decided to educate on wines and became a sommelier, then learned about rums & fell completely in love. Worked as a Rum Consultant for many of the top rum companies of the world, while becoming a judge for top rum international rum competitions. As a consultant had the chance to visit Puerto Rico and fell in love with the Island, the weather and the culture. Met Jose by chance while doing consulting work, quickly became friends and decided as soon as there was a chance would work together on a new brand of rum. While traveling the world as a consultant, helped to shape what eventually would be ARTESANO.

  • Luis J. Cruz

    FOUNDER

    U.S. Army veteran. Serial entrepreneur. Obtained his BS in Electrical Engineering from Prairie View A&M University and graduate work from Stanford University and Georgia Tech. Supporter of venture capital and hi-tech venture development organizations.

    THE STORY: Started college at 15 in the top engineering university in Puerto Rico. Dropped and went to the ARMY where he served many years. Went to study on the top universities in the US and started a business that went public on the Australian market. After that, he decided to come back to Puerto Rico and pursue a passion: Learn to distill spirits, to create his own brand of Bourbon, but ended up creating his own brands of rum.

OUR RUMS FROM THE OUTSIDE IN.

The bottle is what we always wanted, but the labels were different. At the beginning they were made out of paper. They were designed and re-designed many, many times over before it ended like it is.

We met our label partners in a trade show, and when we met in person they suggested we try a new technology where they could engrave and paint tin onto very unique labels. They were perfect, and we loved them…but we wanted them to be imperfect.
Our French partners now have to engrave our labels, paint them, and to make them imperfect they scrub away some of the paint, making each label unique. Every bottle is unique, labeled and numbered by hand.

Artesano Artist Rum Series 2023

Only 1,500 bottles for 2023., This Series celebrates the work on top Puerto Rican artist Richard “Tiago” Santiago.

Every bottle will be sold in it’s case and inside of the case there will be a print of the artist’s work hand signed and numbered by the artist.

Each bottle filled, labeled and numbered by hand. Label printed in canvas with a golden tin (metal) seal with our logo. Blend of rums aged 5 years in ex-bourbon oak barrels. Beautiful rum with sweet nose, full flavors of vanilla and raisins on palate.

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Artesano Single Barrel Edition 2023

If you are into whiskies or cigars,
this rum is for you.

A total of 1,463 bottles produced this 2023.

Every bottle will be sold in its case. Each bottle hand filled, labeled and numbered. Label is a combination of tin (metal), wood and paper.Blend of rums aged 7 years in ex-bourbon oak barrels. Beautiful overproof rum with creamy nose and complex palate with long wood, dry fruits like figs and butterscotch flavors.

Reminiscent of a great 15 year old whiskey.

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Artesano
Home Aging Kit

Age your Artesano Añejo at home in our very limited production of 3lt. oak casks.
Kit includes: One (1) 3lt. oak cask, three (3) Artesano Añejo bottles and simple instruction sheet in English & Spanish.

*Barrels need to be hydrated, prepared and conditioned by purchaser. Instructions included.

A blend of rums aged between 3-5 years in bourbon barrels.

Sweet notes of dried fruits such as raisins, figs or dates, aromas of cane honey and toasted wood refined with vanilla and where cocoa rounds of all the taste notes, compote and candied fruits.

Artesano Añejo

Artesano Pot Still

A “funky” rum made to enjoy in cocktails, combined or simply with a little cocoa or panela diluted in rum. Perfect to drink "neat" or "on the rocks".

The freshly cut cane is very present both in aroma and on the palate, the rum feels very green and reminds us of the land where the sugar cane grows. Our white rum is a complex rum with character, achieving a great combination or strong flavors and aromas with a smooth experience.

Character was given by our pot-still and rum master, Mr. Javier Herrera.

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Contact us.

  1. If you feel there are things we can improve.

  2. If there is a flavor you would find interesting.

  3. If you want to buy a great rum.

  4. If you have something good to say to us.

  5. If you want to invest in us.